Don Ressler’s Efforts To Drive The Growth Of JustFab

Don Ressler is the co-founder of TechStyle Group, as well as the Co-Chief Executive Officer along with Adam Goldenberg. They co-founded the company in 2010 as an online retail store for fashionable clothing sold at a much more competitive price than other premium brands. Under their leadership, TechStyle Group is now worth more than $1 billion and has a number of brands available.

TechStyle Group started out as JustFab. The change of the name of the company, according to Don Ressler, was because they wanted the name to reflect what the company has become. It is both a technology company and a fashion company which TechStyle Group reflects. They also included Group, according to Ressler, because they have several brand subsidiaries including Fabkids, Fabletics, ShoeDazzle, and the JustFab brand. Don Ressler has said that TechStyle Group is a technology company because they make extensive use of cutting-edge technology in order to match their members to the fashion that appeals to them and extensive use of other market tracking data.

Don Ressler has been an entrepreneur since the 1990’s. He founded his first business, FitnessHeaven.com, which was successful enough to be purchased by Intermix Media. After the purchase of his company, he joined Intermix Media as an executive. While at Intermix Media, Don had partnered with Adam Goldenberg on a successful venture at the firm. They got along so well that they decided to become business partners and so founded their first company together, Intelligent Beauty, which is an online cosmetics and personal care products company on eyepain.org.

TechStyle Group has had a number of rounds of successful fundraising, led by Don Ressler. The first round of fundraising occurred in 2011 when they raised $33 million from Matrix Partners. Don and Adam’s efforts to gain customers was met with success as they were able to garner six million members at http://www.businessinsider.com/justfab-becomes-techstyle-fashion-group-2016-8. After they announced this achievement, they held a second round of funding which raised $76 million from three venture capitalist firms, Matrix Partners, Crossover Ventures, and Rho Ventures in 2012. The third round of funding was completed by Don Ressler and Adam Goldenberg in 2013, achieving another $40 million raised. The fourth round of funding occurred in August 2014 when another $85 million was raised. Don Ressler’s ability to show the value of his company and its future growth has been credited with being a driving force of raising the capital needed to expand TechStyle Group into a market leader.

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