Lori Senecal is a celebrated professional in marketing, with a degree in sales and marketing. She is among the top most innovative individuals in business with passion in entrepreneurship. The marketing professional has a substantial experience in leadership, which has earned her several opportunities in the corporate world. Lori Senecal’s success in her career was through the influence of her family members. Her industrious capability and expertise in multi-national accounting, marketing, integrated marketing and digital strategy has popularized her among proprietors who would like her to head their various companies. She is the most creative person in business according to Fast Company and has frequently received several awards for her expertise.
According to Adage, Lori recently works with Crispin Porter and Bogusky as the international chief executive officer since she joined in March 2015. Her duties in the company involve managing and coordinating ten global offices of the company and ensuring growth and development of the agency internationally. Lori Senecal’s leadership has spearheaded the uprising of Crispin Porter and Bogusky into a global agency that is modern, through her reforms in business and the culture of the company. Through Lori Senecal’s management, the firm is among the creative and innovative industries being featured consistently in AdWeek’s Power 100 List. Check out Adweek to know more.
The creative entrepreneur formed her advertising unit, TAG Ideation, which gave her an opportunity to serve McCann Ericson Worldwide as the deputy manager of TAG-New York. Lori Senecal had previously worked as a chief marketing officer of DDB Worldwide Communications limited before joining McCann Erickson Worldwide, which is a division of McCann Worlgroup Inc. She advanced to be the accountant managing director and the executive vice president of McCann Worldroup and later joined Kirshenbaum Bond and Partners as the CEO, president, and partner. Lori Senecal later proceeded to be the director and chief executive officer of MDC Partners, and then joined his current workplace CP&B.
Lori Senecal is proud to be associated with famous trademarks that she has served. The brands include Coca-Cola, Nabisco, Molson, Nestle, Weight Watchers, Sprint, Applebee’s, Xbox, Staples, and InBev. Senecal is a board member of the Advertising Council board alongside being the director from April 2015. You can visit YouTube to view her conferences.