Tough Lessons by Lori Senecal

Lori Senecal, one of the biggest household names in the marketing industry, gets her inspiration from the works and life of Steve Jobs. In her opinion, Steve was able to reflect leadership skills that were relevant to both the company and the persona of the employees. This boosted the morale and changed the culture of his company. As a result, Apple has become one of the most revolutionized companies in the 21st century. Lori’s best reads are Steve Jobs biography and articles on Apple’s uprising.

 

The most satisfying moments for Lori Senecal are always based on the contentment of her clients. She has realized that her gifting in building advertising and marketing technologies provides solutions to businesses today. As a result, she bases her future prospects on innovative and technology based marketing. Lori is of the opinion that the Internet has made the world a village, and if a marketer is to succeed, then they have to strongly consider using the Internet as an advertising platform.

 

Since her childhood, Lori got tremendous support from her parents and siblings. In one of her interviews, she pointed out that her upbringing played a major role in making her a success story. Her parents were keen to raise her with clear focus and mindset on personal goals. This kind of parenting prompted self-drive for Lori and became the ingredients to her exceptional character. For more details visit cpbgroup.

 

 

According to Fast Company, one of Lori’s tough moments is when she needs to talk to one of her teammates about their performance. She understands that most of the people on her team do their best, but unfortunately, there are instances when these individuals are unable to perform. As a result, she has to sit them down and try helping them out of their challenges. Lori says that compassion takes preeminence in most of her cases, but she is equally equipped on motivational talks to ensure the business does not go down because of her character. Check out Inspirery to see more.

 

In her experience, she has learned that the best way to pitch to a client is by first understanding their business process. That way, she is able to relate with the goals of the client and even do a good job at pitching her concept.

 

 

 

 

Read more: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/

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