OG Juan Perez has carved out a solid place for himself on the business side of Hip Hop. He has a an impressive resume that includes work with Rockefeller Records and legendary rapper Jay-Z. OG Juan was the manager of the studios where Rockefeller Records was building its world-wide influence. The two men were introduced by Kareem Biggs Burke. Jay-Z and OG Juan made a connection right away. It was a matter of time before they would enter into business together.
OG Juan Perez and Jay-Z’s first business endeavor was the 40/40 nightclub in New York. The 40/40 Club remains as a symbol of success between two business giants. They later discussed the idea of going into the world of sports. It took some time for the business model to develop, but eventually OG Juan and Jay-Z came up with the concept of Roc Nation Sports. Roc Nation Sports is an agency is looking to bring a new attitude into representing professional athletes. Both Jay-Z and OG Juan Perez had grown sick of the narrative that had professional athletes going broke after illustrious careers.
Roc Nation is the parent company of Roc Nation Sports. OG Juan Perez is the President of Roc Nation Sports. Roc Nation is managed by Desiree Perez. Desiree is the wife of OG Juan. She is in charge of the contracts at Roc Nation and has negotiated some of its most successful business deals. OG Juan Perez and Desiree are both noted members of the HOVA Circle of Influence. The Hova Circle of Influence are Jay-Z’s closest confidants. These are the people that Jay-Z entrust with the empire that he envisioned.
OG Juan Perez celebrated his 50th birthday with his wife Desiree, Jay-Z and several others in New York City. It was a night to remember as the group ran up a $100,000 tab by visiting New York’s hottest nightclubs. They ordered expensive menu items throughout the evening. The Press automatically assumed that Jay-Z took charge of such a whopping bill. However, it was found out that OG Juan Perez covered the expenses.