Jose Borghi, is the promotional video mind, who’s imaginative activities are behind the formation of his company, Mullen Lowe. They are Brazil’s unrivaled and much treasured promotional video enterprises. Jose’s most illustrious and gorgeous promotional videos, is called “Mammals Parmalat”. In this popular promotional video, shown throughout Brazil, displays children, artistically singing to, trendy jingles. The compelling aspect of this famous promotional video, is that the singing children are dressed to appear, as if they are stuffed animals.
Jose’s well deserved victories, throughout the promotional video arena, is unsurpassed. Jose’s artistic desires came out of his youth, while still in middle school. His sister, brought Jose with her, to a local theater, in hopes that Jose would profit from a chain of presentations, on highly creative promotional videos. They displayed a mixture of inventive promotional videos to watch. Everyone one of the showcased promotional videos, were known all throughout the country, for their distinctive dramatization. The promotional videos, which were showcased that day, were given a trophy. This was earned for their ingenuity, from the honored Film Festival, Cannes. Specifically, golden lion trophies, a known symbol of the Cannes event.
A graduate of PUC Campinas, Jose graduated with a degree in Advertising. His first job, was at the Standart Ogilvy. He increased his knowledge, working at the esteemed Leo Burnett. Jose, with his company partner, Erh Ray, founded a promotional video venture, and named it, BorghiErh.
The name evolved, to Borghi Lowe, after Lowe purchased the venture. They flourished as a company, and combined with Lowe & the Mullen Group, to establish the brand, Mullen Lowe.