When Fabletics started online retail was still relatively new and full of innovators. Kate Hudson, co-founder of Fabletics, was facing some stiff competition but she didn’t let it get to her head. Instead, she decided she wanted to make herself the head of one of the world’s largest athletic wear outlets and she was going to use the internet to get there. It isn’t surprising that she’s gotten as far as she has. She got her not through the fame from her movies but through the power of the crowd. Hudson understands how to reach a crowd and how to use it to promote her brand. It’s taken her business very far.
Kate Hudson was able to launch her career as an actress thanks to her ingenuity, but she believes a much bigger reason was her fan club. People went to see her movies because their friends had told them about the movies. When she went into retail, she decided she was going to use this power of the crowd to give her new business a running start. It worked and made Fabletics the talk of the town for quite some time. No matter where you go, you’ll likely run into somebody who has bought Fabletics and you’ll understand why they like it.
Beyond the power of the crowd, Fabletics has succeeded because it gives everyone something meant just for them. Normally, when you decide to buy athletic wear you’re given a selection meant for a specific body type. With Fabletics everything you buy is meant for you. Curvy women and slim women can find something meant exactly for their bodies. Nobody finds themselves trying to fit into something meant for someone else. It’s given Fabletics a distinction few can possibly even begin to try to compete with.
Fabletics has gone beyond its initial origin as an online retail outlet and now offers brick and mortar stores as well. You can actually walk into Fabletics and find clothing suited for you. That’s something online retail can never offer, but it’s certainly something you want. The 5 open Fabletics locations seem to be doing well, but there is potential for even more to be done with 100s of possible locations. If things go well we may begin to think of Fabletics as a retail giant rather than a simple online retailer. Regardless of what we think the future is bright for this brand.
Kate Hudson understanding how to build a brand and she uses the power of the crowd to do so. There are plenty of people out there who want to spread the word about their favorite brands. With the advent of social media it’s easier to do than ever before. Hudson has become the popular girl who makes sure she’s always with the in crowd. That’s paying off big time and it’s expected to continue in the future. Fabletics is recognized across the world with many people opting for this unique style of athletic fashion just for themselves to wear.