When Contour Design first approached NewsWatch TV, their ultimate goal was to create awareness of a new ergonomic mouse that would lesson wrist strain. They needed to increase the exposure to the new product to their target audience in the US. NewsWatch TV provided the means to get the word out. Brad Hudson, Contour Design’s product marketing manager liked the fact that NewsWatch TV was willing to work with him and the other members of his marketing team to get the message out.
Hudson understood that this new product would revolutionize the way that people interacted with their computers. The greatest feature of the new product would be the ergonomic mouse that would provide a cushion for wrists. It was important for the whole marketing team that the benefits of the new workstation would be emphasized.
NewsWatch TV executives worked closely with Hudson during the production phase of the project. NewsWatch TV production crews provided Hudson and his marketing teams with analysis and quality control so the target market would be saturated by the product’s message. NewsWatch TV’s expert handling of the production video and presentation over their review segment provided the needed boost in sales Contour Design needed.
NewsWatch TV reviews segments are popular because they provide needed information on a variety of technical, retail and product reviews. Contour Design’s new ultimate workstation was warmly received by the target audience. Hudson’s experience with NewsWatch TV’s professional staff made a big difference in creating the needed awareness.
Hudson’s experience is not unique. NewsWatch TV has a wide range of technology driven companies that vie to be featured on their informative and thought provoking segments. Celebrities are regularly featured using products and services that they endorse. The segments are often entertaining with a variety of consumer reports on popular products and services.