Doe Deere knows she is vastly different than most of the makeup designers that are in the business today. But that doesn’t bother her one bit. Conforming with the mainstream has never been her thing and she’s not too concerned about doing so now. The fact that she thinks outside of the box and tries things that others might be afraid to have led to the creative ideas that are responsible for the impressive success of her company. Most people don’t know that Lime Crime was originally a fashion line for Deere. A few years later she expanded it into the makeup area and business took off. Today her products are instantly recognizable and her fans are faithful to her products. Lime Crime, as we know it today, has existed since 2008.
Doe Deere was born in Russia but was raised in New York City. She is the founder of the eclectic cosmetic line Lime Crime. The company’s product line is made up of bold and bright colors. The palette includes purples, oranges, yellows, and blues, along with other attention-grabbing hues. Deere says her company’s products are animal-friendly and run the gamut from eye shadows, lipstick and bright nail polishes. She says she credits the success of her Lime Crime line to the fact that she treats her customers, her staff and her vendors all with respect. She says it’s what people deserve and she feels she does a good job of treating them all well.She also says she uses her gut instinct for a lot of her business decisions, saying it has served her well as she’s built her business empire.
To wear a Lime Crime product is to venture out of the comfort zone for some but it also means experimenting with your sense of fun and something new. Deere says she is excited about the trend of consumers buying more online than in physical stores. She credits her husband Mark as being her biggest asset. She says the two have been together for 16 years, ever since they first met, playing in a rock band together.
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