EOS Lip Balm, The New Favorite

About a decade ago, the co-founders of EOS (Evolution of Smooth) decided to tackle the unimaginative lip balm market. Sanjiv Mehra, Jonathan Teller and Craig Dubitsky began brainstorming about how to rock the lip balm world and wake up the senses with an exciting, new lip balm. They wanted a product with an innovative shape, pretty colors and lip-smacking flavors. Although men use lip balm too, they found the majority of lip balm users were women, so they targeted their delightful product to stylish, millennial women. The in depth details of how this exciting company began are intriguing.

They challenged the tired, cylindrical shape of every other available lip balm and brought in a clay artist to create different shapes. They settled on the pastel-colored, round orbs now found in millions of purses and pockets worldwide. Pairing that eye-catching design with their yummy flavors made them a lip balm force to be reckoned with.

Smart, focused marketing got the attention of their target market, and a reasonable cost of around $3 made EOS lip balm sell like crazy! First they sold at Walgreens, then Kohls, Target, Ulta and soon afterwards you couldn’t go anywhere without seeing those pretty EOS lip balms. Currently selling over a million units a week, EOS is the second-ranking lip balm seller, after Burt’s Bees. Chapstick and Blistex have been left in the dust, as EOS’s lip balm continues to captivate the market with its ingenuity.

With EOS, using lip balm went from a boring thing to a fun thing, which does exactly what their tagline says, “The lip balm that makes you smile.”

Visit the EOS Facebook page: https://www.facebook.com/eos/

2017 Areas To Watch When Investing

When it comes to making critical decisions on investing, most investors seek answers to two questions: what risks are involved, and what are the opportunities on this investment. Passive index funds, for example, typically, have lower management fees and taxation than active managed funds, such as mutual funds where investors seek a better return by out performing the market.

However, data collected from surveys has shown that over a thousand investors knew in 2016 that “index funds expose them to 100 percent of the volatility and losses during market downturns,” says chairman and CEO of Capital Group, Timothy D. Armour (Tim Armour), on CNBC, Feb. 27, 2017. Armour continues to say that in good and bad markets, Capital Group’s average index benchmarks percentage points were above index benchmarks after the firm’s fund expenses at 1.47.

Tim Armour became chairman of Capital Group in 2015, but Capital Group has been committed to investors for over eight decades.

“Throughout its history, the true strength of Capital Group lies not in an individual, but in the collective talents of all our associates who are aligned behind our mission to deliver superior, long-term investment results to our investors and clients, Armour says July 28, 2015 on the company’s website.

Armour has over 30 years of investment experience with Capital Group, and first began with the firm in Capital Group’s, The Associates Program. In his earlier years, he was an analyst in equity investment and performed telecommunications with service firms not only in the United States, but globally as well. Currently, Armour is an equity portfolio manager at Capital Group in Los Angeles, California, in addition to the firm’s CEO and chairman.

Interest rates and corporate earnings are areas to watch in 2017, says Armour to Jody Johnson on Capital Ideas, Jan. 3, 2017.

Betsy DeVos; Bring About Educational Reforms Using Philanthropy

Elisabeth Dee “Betsy” DeVos was born in Holland, Michigan in 1958. She is a businesswoman, activist, and philanthropist with proven leadership and advocacy track record in education, business, and politics.

She currently serves as the 11th U.S Secretary for Education in the Trump administration.

With over 35 years of experience in politics, Betsy DeVos is a staunch advocate for the promotion of school choice and quality education for all. Today, she concentrates her political ventures on the advancement of educational options.

She has been a leader in advocating for educational reforms in the U.S by breaking down institutional barriers. This creates an enabling environment where individuals are offered the opportunity to thrive.

Betsy DeVos attended the Holland Christian High School and then went on to advance her education, where she graduated with a B.A in business economics.

She set off her political career by volunteering for the sitting president in 1976. After this period, she started participating in local state Party as a precinct delegate.

Betsy DeVos participated on the panel for the National Republican Committee for Michigan between 1992 and 1997. This has enabled her to serve twice as the Michigan Republican Party chairwoman.

She married her husband, Dick DeVos, an entrepreneur, and active philanthropist. The two have a long-standing commitment to conservative political and social causes. To date, they have given over $139 million in charitable donations, as well as political committees and candidates.

She is the former chairwoman of the Windquest Group, an investment management firm she started with her husband, based in Michigan.

In 1989, they launched the Dick and Betsy DeVos Foundation, aimed at nurturing leadership and wholesome societal transformation by focusing on thematic areas such as the arts, community, education, justice, and leadership.

To this end, the Foundation has supported various organizations including the Center for Individual Rights, the Acton Institute for the Study of Religion and Liberty, Focus on the Family, and Michigan’s Pregnancy Resource Center. The foundation has also offered support to art endeavors such as the DeVos Institute of Arts Management and ArtPrize. Visit their foundation at dbdvfoundation.org

Betsy DeVos has also served on the boards of several philanthropic causes. Owing to her commitment to social advancement, Betsy has offered assistant to players in the health sector, free market think tanks, Christian organizations, and most importantly, the education sector.

She advocates for education in the U.S to be opened for-profit institutions that will offer parents more choice. The use of school vouchers will enable students to study in private schools using public sector funding.

To support this cause, she founded All Children Matter PAC in 2003. This was to be used to promote school vouchers and tax credits for those who offer their support, as well as to offer private school scholarships.

Betsy DeVos has also partnered with other organizations such as the Foundation for Excellence in Education, the Helen DeVos Children’s Hospital Pediatric Oncology Program, and much more in her advocacy for educational and social change.

Know All About Dick DeVos And His Philanthropy

Dick DeVos is not new to the world of philanthropy. His father, Rick DeVos was the founder of Amway. Rick along with his four grown-up children was known to funnel his funds into charity.

Dick DeVos is known for donating his money without having any strings attached to it. This means that he does not like to interfere or know how that money is being spent. Once he earmarks a project, he moves ahead on it. But he would always like to be associated with something that he feels will make a difference to the concerned people.

One example can be seen about a gift to Spectrum Health Foundation. The aim was to underwrite recruiting of the top physician of the country who was also a researcher in cases of childhood cancers that included neuroblastoma. Dick DeVos noted that this was a philanthropic investment that provided him with remarkable results. This is because the survival rate of those who were being treated for the childhood brain cancer increased substantially at the Helen DeVos’ Children’s Hospital.

Another example can be regarding the financial support that has been given since a long time to the popular mega church Willow Creek in Chicago. It is a part of his commitment towards fostering leadership development. There was a donation of $1 million in 2013. This was meant to support the global leadership summit of the church. It was attended by professionals, government, as well as business and church leaders from all around the world. In fact, the previous annual conference had seen philanthropist Melinda Gates as one of the speakers.

Dick DeVos consults his wife as well as their children about where to donate their money. This is the reason why their foundation has added “family” to reflect that approach.

Their kids know where their heart is. Hence Dick DeVos gets a fresh perspective from them about places where he should be investing still more. The kids even tell him where they feel that his proposed contributions are falling short.

His kids can look at him and say that the money is not nearly enough to make a difference. He believes that they are always right. Hence Dick DeVos feels that he can do more and he does that.

Dick DeVos launched the first aviation-themed charter school of the country five years back. This was at the Gerald R. Ford International Airport. He is the patron of the West Michigan Aviation Academy. Hence his connections can turn the annual fundraiser of the schools into a gala event. This leads to top class speakers coming to the school. Hence Dick DeVos does much more than writing checks for charity.

José Borghi is well known, throughout Brazil as a creative genius.

Jose Borghi, is the promotional video mind, who’s imaginative activities are behind the formation of his company, Mullen Lowe. They are Brazil’s unrivaled and much treasured promotional video enterprises. Jose’s most illustrious and gorgeous promotional videos, is called “Mammals Parmalat”. In this popular promotional video, shown throughout Brazil, displays children, artistically singing to, trendy jingles. The compelling aspect of this famous promotional video, is that the singing children are dressed to appear, as if they are stuffed animals.

Jose’s well deserved victories, throughout the promotional video arena, is unsurpassed. Jose’s artistic desires came out of his youth, while still in middle school. His sister, brought Jose with her, to a local theater, in hopes that Jose would profit from a chain of presentations, on highly creative promotional videos. They displayed a mixture of inventive promotional videos to watch. Everyone one of the showcased promotional videos, were known all throughout the country, for their distinctive dramatization. The promotional videos, which were showcased that day, were given a trophy. This was earned for their ingenuity, from the honored Film Festival, Cannes.  Specifically, golden lion trophies, a known symbol of the Cannes event.

A graduate of PUC Campinas, Jose graduated with a degree in Advertising. His first job, was at the Standart Ogilvy. He increased his knowledge, working at the esteemed Leo Burnett. Jose, with his company partner, Erh Ray, founded a promotional video venture, and named it, BorghiErh.

The name evolved, to Borghi Lowe, after Lowe purchased the venture. They flourished as a company, and combined with Lowe & the Mullen Group, to establish the brand, Mullen Lowe.

https://www.facebook.com/MullenLoweBrasil for more.

How Is Arthur Becker Investing In New York Real Estate

There are some fine places within New York that potential investors can target, and every individual who is keen on investing may search for Arthur Becker as a role model. Arthur Becker began his profession in technology, and currently he is shifting to real estate. Becker has major plans to invest within New York estate in townhomes on Sullivan Street. He has taken possession in the townhomes as part of shares exchange, and he will utilize the townhomes as his first key rentals. It is very critical to recollect that one investment property will work out well in New York, and three contiguous spaces within the city constitute a tiny complex. And Becker is holding these great properties due to their prestige and location.

The area at Sullivan Street is within Soho is where the great people of the city wish to dwell. It is a dazzling neighborhood, and it is a place where everybody in the city loves to visit. Somebody who needs to live in some of the most-prestigious neighborhoods in America should ensure they have investigated what Arthur brings to the table, and will get each of his townhomes to be beautiful properties.

About expanding, when interviewed by ideamensch.com, Becker may move past the three properties he possesses, and each of them will guarantee the business to develop. He has the funding to proceed with different properties presently that he is getting rent from three costly townhomes; he may turn into the next giant player of real estate sector of the City.

Everybody who looks forward to get involved with New York real estate will discover the profession of Arthur Becker intriguing. His has made a fresh start with three townhomes he has obtained, and he may utilize the townhomes on Sullivan Street for more future purchases. He is turning into an investor who is adapting New York as he appreciates the townhomes he presently possesses.

Arthur is Chairman and CEO of Zinio. Recently, he was the CEO at NaviSite, a NASDAQ cited organization that gave innovation and application administration administrations to clients in the US & UK from 2002-2010. With workplaces in the US, UK & India, NaviSite offered cloud-based application management and data center hosting to various enterprises.

Doe Deere Stands Out in the Cosmetic World

Doe Deere knows she is vastly different than most of the makeup designers that are in the business today. But that doesn’t bother her one bit. Conforming with the mainstream has never been her thing and she’s not too concerned about doing so now. The fact that she thinks outside of the box and tries things that others might be afraid to have led to the creative ideas that are responsible for the impressive success of her company. Most people don’t know that Lime Crime was originally a fashion line for Deere. A few years later she expanded it into the makeup area and business took off. Today her products are instantly recognizable and her fans are faithful to her products. Lime Crime, as we know it today, has existed since 2008.

 

Doe Deere was born in Russia but was raised in New York City. She is the founder of the eclectic cosmetic line Lime Crime. The company’s product line is made up of bold and bright colors. The palette includes purples, oranges, yellows, and blues, along with other attention-grabbing hues. Deere says her company’s products are animal-friendly and run the gamut from eye shadows, lipstick and bright nail polishes. She says she credits the success of her Lime Crime line to the fact that she treats her customers, her staff and her vendors all with respect. She says it’s what people deserve and she feels she does a good job of treating them all well.She also says she uses her gut instinct for a lot of her business decisions, saying it has served her well as she’s built her business empire.

 

To wear a Lime Crime product is to venture out of the comfort zone for some but it also means experimenting with your sense of fun and something new. Deere says she is excited about the trend of consumers buying more online than in physical stores. She credits her husband Mark as being her biggest asset. She says the two have been together for 16 years, ever since they first met, playing in a rock band together.

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